When you talk about operating a business organization and carrying out commercial activity in the market then you need to first understand that in order make your business organization successful, you will need to build a good reputation in the market. Now, you can only do that if only you are operating under the business name you have. If you go for a trademark registration of a business name then it will allow you to use your business name and will legally prevent everybody else from using it. This way your product’s quality and reputation will be safe and you will have a better shot at being successful in the market. What other ways can you use for this?